Google Ads
Every passing second sees Google processing over 60,000 search queries.
That equates to 3.6 million searches per minute, 216 million searches per hour, and over 5 billion searches each day. Regardless of the numerical breakdown, it’s clear that this presents an immense audience. Now, let’s delve into strategies for harnessing this potential.
What is Google Ads?
Your target audience frequents Google, actively seeking solutions to their needs. With Google Ads, you can effectively engage with them and enhance your brand’s presence during crucial moments.
Formerly recognized as Google Adwords, Google Ads functions on a pay-per-click (PPC) basis. This implies that you incur a nominal charge only when a user clicks on your advertisement, making it a cost-effective means to direct potential leads to your site.
Google Ads are showcased across various online platforms. The specific placement of your ad is determined by the advertising network you opt for:
Google Search Network
When you utilize the Google Search Network for advertising, your ads are showcased on various search-related platforms and applications such as Google, Google Play, Google Shopping, and Google Maps.
For instance, if a user conducts a search on Google related to your business or industry, your ad could be prominently featured at the top of the search results page, appearing before the organic search listings.
Google Display Network
The Google Display Network encompasses a vast array of over two million websites, reaching over 90 percent of Internet users worldwide.
By advertising on the Google Display Network, your ads are showcased on pertinent advertising-supported platforms, including YouTube, Gmail, Blogger, and numerous other prominent websites.
Explore the Potential of Google Ads Networks for Your Business
Discover how the various Google Ads networks can benefit your business. Contact us for a no-obligation strategy session.
Why Invest in Google Ads?
1. Experience Immediate Impact
Discover the power of Google Ads for instant results. Unlike organic SEO, Google Ads delivers traffic right from the start, providing a swift solution to boost your online presence.
Embrace a dual strategy by leveraging Google Ads for short-term gains while crafting a comprehensive long-term SEO plan.
2. Flexible Budgeting Solutions
Maximize your advertising budget with Google Ads' adaptable campaigns. Whether you're a startup or a large enterprise, Google Ads offers tailored solutions to suit any budget.
Rest assured, once your budget limit is reached, your ads cease to display, ensuring transparency and avoiding any unforeseen expenses. Adjust your budget to accommodate growth phases or scale back during consolidation periods effortlessly.
3. Harness the Potential of Remarketing
Leverage Google Ads to engage with potential customers who have shown interest in your business but haven't made a purchase yet.
With remarketing, you can rekindle their interest by offering enticing incentives such as free shipping or limited-time discounts, encouraging them to revisit your website and finalize their transaction.
4. Level the Advertising Playing Field
Break free from the constraints of traditional advertising costs and compete with larger enterprises on an equal footing. Google Ads offers businesses of all sizes a fair chance to capture the attention of potential customers.
Whether you're a local startup or an international chain, Google Ads grants access to advanced features and exciting opportunities, ensuring a level playing field for all.
5. Level the Advertising Playing Field
Break free from the constraints of traditional advertising costs and compete with larger enterprises on an equal footing. Google Ads offers businesses of all sizes a fair chance to capture the attention of potential customers.
Whether you're a local startup or an international chain, Google Ads grants access to advanced features and exciting opportunities, ensuring a level playing field for all.
6. Measure Your Success
In the realm of digital marketing, measurability reigns supreme, and Google Ads delivers abundant insights.
With a plethora of tracked metrics, you can effortlessly monitor the performance of your campaigns. Leveraging this data, we refine your ads continuously, striving to maximize your return on investment (ROI) and ensure optimal campaign outcomes.
Why choose Kasablanca Digitals as your Google Partner?
Here at Kasablanca Digitals, we integrate intelligent technology with localized digital proficiency to craft top-performing ad campaigns.
Curious if we’re the right match for you? Here are just a few advantages of collaborating with us:
Google Premier Partner
We're immersed in the world of Google Ads, but don't just take our word for it—take Google's.
Kasablanca Digitals proudly holds the prestigious Google Premier Partner badge, a distinction bestowed upon companies trusted by Google to manage Google Ads campaigns. In Google's own words, "The badge recognizes companies we trust to help you succeed on the web with our products."
This badge isn't handed out lightly. To earn it, a company must consistently meet Google's rigorous standards. Achieving Premier Partner status requires demonstrating extensive experience with Google Ads and a track record of driving significant client revenue growth.
Our Premier Partner badge serves as tangible evidence of Google's trust in our expertise in Google Ads.
Expert Marketing Guidance
Your success is our priority.
To ensure alignment, we assign you a dedicated marketing advisor committed to optimizing your ad campaigns.
We collaborate closely with you to grasp your specific marketing goals. From there, we craft, execute, and refine impactful Google Ads that connect with your target audience, guiding you through each stage of the process.
Performance Reporting
Curious about your ad performance?
Our transparent reporting system offers comprehensive insights into your ad campaigns and benchmarks your business against competitors.
Leverage this data to refine your ads, capitalize on emerging keywords, and strategize future campaigns.
Unmatched Flexibility
Planning for the future can be uncertain. Where will your company stand in three months, six months, or even two years?
Recognizing the challenges of forecasting growth, we provide our Google Ads services with no contractual obligations. Embrace the confidence and flexibility of knowing you're free to adjust or terminate our services whenever you deem fit.
Our simple step by step process
How it Works
1. Preliminary Strategy Consultation
Let’s start by delving into your business and marketing goals. During this session, we’ll dive into your products and services, explore any obstacles you’re encountering, and review your existing marketing strategies. This thorough discussion will provide valuable insights to shape our approach moving forward.
2. Evaluation and Proposal
Following our initial discussion, we delve into thorough research. This involves determining the optimal marketing mix tailored to your objectives and conducting audits of your existing Google Ads campaigns, if any. Based on our findings, we’ll propose a suitable marketing budget.
3. Strategy Implementation & Growth
Congratulations on the launch of your campaign! Now the real work begins. While your campaign is live, we’ll be working diligently behind the scenes to monitor its performance. Our dedicated Marketing Advisor will collaborate closely with you and your team.
Claim your free digital strategy session:
Curious about optimizing your online impact? Schedule a free 30-minute strategy session and digital audit with our seasoned specialists.
