Remarketing, also known as retargeting, is a highly effective online advertising strategy that keeps your brand at the forefront of potential customers’ minds. Have you ever visited a website and then noticed ads from that same website following you around as you browse the internet or scroll through social media? That’s remarketing in action.

This powerful technique allows you to target users who have already engaged with your website or shown interest in your products or services. By displaying targeted banner ads to these users as they navigate the web, remarketing reinforces your brand message and encourages them to revisit your website, make a purchase, or contact your business.

Remarketing is an essential component of any comprehensive digital marketing strategy, offering a cost-effective way to increase conversion rates and drive repeat engagement. When combined with Search Engine Marketing (SEM) initiatives, remarketing can amplify your marketing efforts, leading to improved brand trust, recognition, and ultimately, business growth.